UX and Project Architecture
- Information architecture: clear page grouping by service, intent, and local relevance
- User journey mapping: entry-to-inquiry paths with proof at the right moments
- Prototyping and interaction design, tested before the build
- Design systems thinking: reusable components, tokens, and pattern libraries
- Content model architecture aligned with UX, editing, and SEO signals
- Accessibility fundamentals designed in, not audited in at the end
When a potential customer in Minneapolis or St. Paul lands on a website, they are quietly asking three questions: Am I in the right place? Do they solve my problem? What should I do next? UX and project architecture is how those answers become obvious, fast, and confidence-building.
3200 Creative structures websites so the path from arrival to inquiry is short and clear, then designs the system underneath so that structure holds as the site adds services, locations, and campaigns.
Structure Is Decided Before Design, and Tested Before Build
3200 Creative maps the site before drawing it. Navigation, page groups, and user flows are laid out from how a real customer moves: from a search, to a service page, to proof, to contact. That map is prototyped and clicked through with the client before any visual design is committed, because it is cheaper to move a box on a wireframe than a section in a build.
The same thinking runs through to the content model. Page types, fields, and components are designed as a system, so a new page inherits the right structure instead of reinventing it. That is what "project architecture" means here: the site is organized so it stays organized.
Accessibility is part of the foundation, not a compliance pass at the end. Heading structure, contrast, keyboard navigation, and tap targets are designed in, which also happens to be what search engines and AI models need to read the page.
What UX and Project Architecture Covers
Information Architecture
Clear page grouping by service, intent, and local relevance. Navigation and hierarchy that let visitors find the right service and understand its value without hunting.
User Journey Mapping
Entry-to-inquiry paths designed for how customers actually browse, with proof, pricing context, and next steps surfaced at the right moments, consistent across service and location pages.
Prototyping and Interaction
Clickable prototypes for key pages and conversion flows. Interaction patterns for forms, booking steps, and navigation, tested early so the build ships with confidence.
Design Systems Thinking
Reusable components for trust blocks, FAQs, and CTAs; tokens for spacing, typography, and color; pattern libraries that make new pages faster and consistent.
Content Model Architecture
Page types and fields designed alongside the UX so structure, editing, and SEO signals stay aligned as the site grows.
Accessibility Fundamentals
Readable hierarchy, keyboard-friendly navigation and forms, strong contrast and tap targets, and semantic structure that supports both usability and search understanding.
What a Local Business Gains
Most local websites lose leads to confusion, not competition. The service is buried, the phone number is in the footer, and the form asks eleven questions. 3200 Creative rebuilds the structure so a Twin Cities customer on a phone can confirm the business does what they need, see why to trust it, and call or book in under a minute.
For businesses with multiple services and service areas, the architecture also does the SEO work: every service and every city gets a page in the right place, linked the right way.
Architecture That Works in Any Vertical
The questions a visitor asks do not change between a dental office and an industrial supplier. The answers, the proof, and the next step do. 3200 Creative applies the same architecture discipline across verticals and adjusts the journey for the buyer: a therapy client needs reassurance before a form; a procurement manager needs specifications before a call.
Because the studio also designs, develops, and writes, the architecture is never a document handed to someone else. It becomes the content model, the components, and the pages.
One Structure, Every Market
Enterprise sites accumulate structure the way old houses accumulate wiring. 3200 Creative rationalizes it: a single information architecture that accommodates products, regions, and languages, a design system that regional teams can build with, and accessibility standards applied uniformly across markets.
Structuring Websites Since
A two-person Woodbury, Minnesota studio: Ryan Murray and Cathi Murray.
Years of Journey Mapping
The patterns behind every map of where visitors get lost.
Questions Every Visitor Asks
Right place, right solution, next step. The architecture answers all three.
Want a site where the next step is obvious?
Send us your current site. We will walk the path a customer takes and show you where it breaks.